Karen has over 25 years of cross-functional executive experience in sales, marketing, operations, strategy, and business development. She has led and contributed to profitable businesses in healthcare, technology, consulting, and media. A compelling communicator, known for her ability to quickly formulate and deliver value for clients. She enjoys solving complex challenges with creative solutions and hands-on leadership.
Core competency highlights:
- CRM and marketing automation
- Innovative solutions to complex business challenges
- Leadership and development of cross-functional teams
- Distillation of value into powerful messaging
- Executive level network and leadership
Growing up on the shores of Lake Erie in the snow-belt region of Buffalo, I migrated to the truly greatest of lakes and mountains calling Burlington, Lake Champlain and the Green Mountains home. As a corporate leader, I have served as CEO, COO and President across several industries garnering a broad view of successful business models. Decades of marketing experience include brand strategy, content creation, asset management, digital strategy, channel delivery and marketing performance measurement to achieve customer engagement and corporate goals. Leading business development, I have directed demand creation, pipeline management/forecasting, lead generation & cultivation, B2B and B2C marketing. Serving state government I designed and implemented a statewide broadband expansion plan as broadband czar.
For kicks I run to the outdoors- skiing, sailing, paddling, cycling, gardening and occasionally putting a brush to canvas to create a little more beauty in the world.
I look forward to working for your organization.
I work with medium size B2B and B2C enterprises that are seeking ways to use data, analytics and intelligence to move their business forward.